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The recent deadly cruise liner accident off the coast of Italy is calling the industry's safety standards into question.

According to the Cruise Lines International Association, ocean liners carried 100 million passengers between 2005 and 2011, with just 16 casualties. Just one day of misfortune onboard Costa Concordia sent that number through the roof.

"No one in the industry wants to have this type of a blot on the record of the cruise industry. We will identify best practices and apply them," says CLIA Executive Vice President J. Michael Crye.

Much ridicule has been leveled at the captain who allegedly took the ship off course, ran it aground and then bolted was breaching the age-old axiom that "the captain goes down with the ship."

CLIA claims that notion is more myth than reality, and a captain's lawful responsibilities are singular.

"The master is entrusted with the authority and the responsibility to safely navigate his ship," says Crye.

Costa Concordia is four years too old to qualify for a new concept in ship design called "Safe Return To Port."

"Some of the elements include stability, survivability of the ship, redundancy of system, things of that nature, so that the ship is capable of serving as its own lifeboat," says Bud Darr, CLIA.

On ships like Concordia, for better or worse, passengers put their lives in the hands of presumably trained crew members.

"If there was a lifeboat assigned to that person's duties, there are actually competencies and certification requirements there for that," says Darr.

As many Concordia passengers found out the hard way, survival was up to their own devices. That is why the lifeboat drill, now held within 24 hours of leaving port, will become a headline activity.