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07/18/2012 07:02 PM

NYC Launches Two New Initiatives Designed To Combat Obesity

By: NY1 News

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New York City is launching two new healthy eating initiatives in its ongoing effort to fight obesity.

The first program, "Shop Healthy NYC," is a voluntary pilot program encouraging bodegas to stock and prominently display healthy food and produce, while also reducing the amount of junk food they carry.

Your Call On Obesity Initiatives

Will the city's new obesity initiatives do anything to curb the obesity epidemic? Read New Yorkers' thoughts.

Officials made the announcement Wednesday at a supermarket in the Bronx.

"It is focused on working with everybody," said Deputy Mayor Linda Gibbs. "It's focused working at a community level, educating citizens, working to engage community groups to bring knowledge around the benefits of healthy fruits and vegetables in the diet."

"The idea behind this is that we're working with three important players to change the availability of healthy food in two zip codes in the Bronx," said NYC Health Commissioner Dr. Thomas Farley. "Those players are consumers, they are retailers and they are distributors."

The second initiative, called "Cut the Junk," is a public education effort that emphasizes that cooking at home can be healthier and less expensive than eating out.