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Always on top of the latest trend, Lucca Spirer wants to be a vampire for Halloween, but she needs a few pieces to pull off the look.

"Well, you need probably a dress or at least pants and a shirt and fangs and maybe a crown," she says.

Throw in a pitchfork and a feather boa, and the final tally might be enough to give you the shivers. According to the National Retail Federation, the economy will have a chilling effect on Halloween this year. They expect consumers to spend an average of $56, down $10 from last year.

Despite being surrounded by Bernie Madoff masks, shoppers at Ricky's in TriBeCa seem determined not to let any financial demons scare them into spending less.

"My boyfriend and me want to be cowboys and Indians, so I've been spending already $200," says one customer.

Yet $200 may be the high end of what Ricky's CEO Todd Kenig says is a wide spectrum of Halloween expenses. While $50 will buy a Kim Jong Il costume complete with wigs and glasses, Debbie Porter, who is dressing as Jackie Kennedy, says all you need are a few key accessories and a little creativity.

"I'm buying a wig and a hat and I'm going ton make the rest of it," she says.

"Halloween is a feel good holiday and even if you don't have money, you find $10 and you put a pair of sunglasses on, you put a wig on," says Kenig.

In addition to their permanent locations, this season Ricky's has opened up some 20 pop-up stores in what were otherwise vacant storefronts around the metro area. While these locations will only be open for about six to eight weeks, they could have some long-lasting effects.

"There's a lot of neighborhoods that there are three or four stores that are vacant, so what we do is we make it fun and funky in the area, and you know there are lines going out the door," says Kenig. "It brings a little energy and also shows that you can do business in a certain area, so that brings potential clients to that area that might take the spot."

Kenig says Ricky's often uses the pop-ups as a test run in areas where they are considering opening a permanent location. He says while the company employs over 1,000 seasonal workers for the weeks leading up to the big day, some of these employees, like the pop-up stores they're working in, will go from temps to permanent employees.

"If we had hired a 1,000 people, maybe 50 to 100 of them will be permanent people after Halloween," says Kenig.